5 Exclusive Facebook Marketing Resources

With over 1 billion people now on Facebook it stands to reason that Facebook advertising alone can target a wide range of people. However it wasn’t that long ago that many doubted Facebook’s strength in a marketing capacity. Yet fast forward a few years and many businesses feel social media is an integral part of their marketing strategy. In fact there has been a 75% increase in social media campaigns since a few years ago. There are still various companies out there that may find social media intimidating and haven’t embraced it yet. If you don’t know where to begin, check out these 5 marketing resources from Facebook to get you started from the very source itself.

Facebook Marketing Page

Facebook’s official marketing page currently has over 2 million likes and is designed to help marketers and businesses use Facebook’s marketing platform more effectively. The marketing page posts valuable information about webinars that they are holding for marketers as well as providing statistics about Facebook’s advertising platform. This can come in useful when you’re trying to pitch for Facebook advertising to a marketing team or a client. Facebook representatives will also answer any questions that are posted on their wall.

Facebook Advertising Page

This page describes the online advertising process – how things work and examples of
successful campaigns. If you want to have a go at Facebook ad’s, this page has a ton of resources. They also answer frequently asked questions and tips to get your campaign under way.

Facebook Studio

This is a gallery style page showing a range of successful creative Facebook campaigns. This page shows a sample of different experiences people have had with Facebook campaigns from all over the world for marketers to learn from.

Facebook Studio Edge

This is an online course that gives important information about resources, research and useful tools to enable you to carry out successful online advertising campaigns.

Facebook Business Page

This page teaches you how to succeed on Facebook, build your page and create ad’s on Facebook. This page teaches you how to get the most out of Facebook for your business. The page goes through the process of building a page and then gives you advice on how to engage your audience.

4 Marketing Tips for Targeting Women via Social Networks

Social networks have become so popular these days, which the online marketing techniques had to redesign the whole concept around these aspects. There are many tips and tricks to use the social networks when it comes to reaching a targeted audience, when talking about a company, the only thing that a person needs to do is to pay attention to the details.

So, who is on Facebook? The most common answer is that everyone is there, from children to adults, from college students to professionals in any fields. This means that any company, of any profile, is interested in being in the social networks because of the fact that everyone is there (or at least a great part from their targeted audience).

Let’s take the example of a perfume company for women. How would they target this section on Facebook? There are some tips that can be applied here.

#1 Groups

This is a very subtle way of communication. There are millions of groups that are formed
on social networks that are based on various points of interests: fashion, books, lifestyle and so on. The idea here is that the perfume company needs to be present in the groups that have a lot of females in them: for example Fashion Today or anything that comes to mind. You need to think of various attributes of your targeted audience and connect those attributes to your company or brand. That is what a group does.

#2 Sharing

This is a key concept of the social networks, a concept that you need to explore and develop as much as possible. You need to link your brand or company to something that the targeted audience cares about. Your presence in the social network needs to talk about your company, but it needs to take things to the next level. Continuing with the idea of the perfume company, you need to always link with the fact that a great perfume goes superb with a great outfit and talk about fashion. This is just an example, but there are many that link their business with various interests that their targeted audience has.

#3 Interaction

This is another aspect that should be of great interest here. The idea is to interact with your targeted audience, engage in conversations, like their photos, comment on their events, be part of their lives. The idea here is simple: if they feel that the brand is pretty close, they will fall in love with it and build up a relationship with it. The social networks helps you interact with people from all around the world and any relationship can be productive even in the long term.

#4 Be consistent

The problem that various brands face these days is the fact that they create a profile on various networks, they make a huge buzz and then after a while, everything is plain. What type of message do you send to your users if you behave that way? Always be present, always be there so that your audience knows that they can count on you as a brand in their lives.

Imagine that the social networks are the links to the entire world. It’s up to you how you use this power and it really depends on you how well it goes.

3 Online Branding Mistakes You Need to Avoid

Branding properly can build your business at an alarming pace. You can gain your target market’s trust, improve your visibility and increase sales quite quickly if you brand yourself effectively. Unfortunately, many people take all the wrong steps during the branding process.

Many rush mindlessly ahead, desperate to generate sales, so they plaster their business link all over Facebook Groups, twitter and Google Plus. These practices are repelling, meaning that you scare away people who might otherwise be interested in your opportunity.

Check your energy. Do you feel confident, about yourself and your opportunity? If you don’t, take a step back. Either build up confidence in yourself and your business or select another opportunity, because you can’t build a successful, thriving brand while lacking confidence in yourself and the business you attempt to grow.

Lack of Clarity

Branding newbies usually have zero clarity around their campaign. The brand message
changes hour after hour, day after day, confusing their audience. You can’t change your message and expect people to digest, understand and respond to your message with regularity.

Stick to a core intent. Build your brand around one dominant idea. Maybe you intend to help individuals find profitable niches. Good. Write blog posts and send out social updates focused on helping individuals find profitable niches.

Zero Creativity

Dull brands are ignored. You will never make a firm impress on individuals within your target market by developing a boring, listless brand, because people are repelled by entrepreneurs who lack creativity.

Be creative. Inject your personality into your work. The most successful brands become memorable by thinking on a different plane of thought compared to most individuals. This takes in-depth planning on your part. Turn off your lap top. Think through your marketing campaign. Proceed to test out your strategies, fine-tuning your techniques to ensure that you find the proper recipe to building your brand.

Creativity develops by practicing, by using your mental tools, by perfecting your craft. Spice up your ad copy. Study marketing wizards. Learn from the best how to make an indelible impact on your niche.

Underestimating Your Impact

Many branding failures believe they can never make an impact with their brand. This sends out a loud and clear message to “stay away”, as people sense this lack of confidence on a deeper level. No, you might not develop a more powerful, global brand than big-ticket companies, but then again, you might. You can make a phenomenal impact with your brand because each of the most powerful, well-known brands on earth started where you started.

You can make a resounding impact. Yes you, a single person. The first step is to believe in yourself and your offering, and to know that you can make a real difference in people’s lives. With this realization you can proceed to establish clarity around your brand message, positioning yourself to become a well-known authority in your niche.

Avoid these mistakes and you can build a powerhouse brand over time.