3 Key Ingredients Of A Successful Video Marketing Campaign

Video creation is an art. Get down the lighting, the energy, the presentation, and you can easily create an absolute masterpiece. The secret is in practice. Persistently practicing your video creation skills can help you become a true master. Just like any other skill, if you work at it over a set period of time you can churn out truly noteworthy creations. Feeling comfortable in front of the camera might take some time. Practice!

Overcoming the Blocks: I Sound and Look Funny

I know these two blocks are chief impediments to video creation success. Most people feel that they look funny when on video for the first time, and virtually all people believe that they sound funny. This is because you are not accustomed to hearing your voice in
third person. You hear you, speaking from home – your body – but once you hear yourself speaking from a third person perspective, watching videos with you as the star, you might feel uncomfortable, self-conscious, or even embarrassed. You must get over these blocks because self-conscious tendencies influence you to hide away from individuals.

You will pull back, talk in a hushed tone and be lifeless, absolutely spoiling your chances at creating a noteworthy video. You will also scare off confident, assured individuals who will be turned off by your meek, weak presentation. Have faith! Get over yourself. Trust me, once you learn to laugh at yourself conscious tendencies you will open yourself up to an exciting new world, a world where you grab life by the horns and start creating fabulous content.

You look great and you sound even better. Now get on with creating videos, practice, and as you cut through these self conscious tendencies the quality of your work will skyrocket.

Shoot in the Right Light

Using the proper lighting can help you create a wonderfully entertaining video, as people need to see you in order to fully embrace your presentation. Shooting in dark locations, or in uneven lighting, creates a shadowy type appearance which can distract otherwise entice viewers. You can only make a firm impression if you are willing to shoot videos properly, and getting down the right lighting is a huge factor in this presentation.

Toy around with lamps indoors or shoot videos around noon time outdoors, or even better, shoot videos a bit later or earlier in the day, so you can receive maximum sunlight on your face from the proper direction. Too much sun might make you glow a little much; guard against this situation. Just practice, and tweak, and create, and test, and you will be able to get your lighting down and put out a masterpiece.

Choose Juicy Titles

Choosing juicy titles helps you to draw in viewers with greater ease. Take time to select titles which resonate with your target audience. You can only boost page views if people are actually interested in what you have to offer and the only piece of content people view on twitter or LinkedIn or Facebook is your video title. Take the time to craft a really enticing, eye-catching title. Do not rush through this process or else your video creation efforts go to complete waste, and I know you are not going to be happy about spending significant time crafting a high energy video with few views, correct?

Get over yourself. Release self conscious tendencies by shooting videos over and over, practicing your craft and gaining comfort around the camera. Shoot in the proper lighting to optimize your presentation and choose juicy, enticing titles to draw viewers to your presentation persistently. Use these tips to rock out your video creation campaign today.

original: SociablWeb

Marketing and Internet Professionals Concerns on Facebook Home

A marketing professional had expressed his concern regarding Facebook’s (FB) new Home software; a program for the home screens of android cell phones. This act is contrary to popular belief that marketers often employ pervasive techniques to entice probable clients.

Angus Wood, the executive of the digital marketing firm iProspect told The Telegraph, a news site based in the United Kingdom that this move from FB would be invasive and tedious. Wood added that the ads might repel consumers from using FB’s service. In his statement, Wood said: “Facebook are unlocking a vast amount of consumers’ time. But alongside that, the closer you come to the consumer,
the softer you need to tread, and the bar for content quality will be higher than ever.”

The iProspect executive explained that Facebook should limit its new program to certain ads that are truly relevant to its users. This is to prevent some users from being annoyed. For Wood, an over-frequent marketing within a personal space like that of a cell phone home screen will instantly turn off the users of Home.

Meanwhile, Facebook is bound to advertise the use of Home through their Cover Feed on April 12, 2013. Aside from the alleged pervasive ad, some analysts were also critical if this will enable FB to accumulate excessive personal data from people who will use the new program. The founder of a technology news website GigaOM, Om Malik stated: “Facebook Home should put privacy advocates on alert, for this application erodes any idea of privacy.”Not only that, Malik added that the smartphones have the possibility to send the General Positioning System (GPS) of the user. This meant that Facebook would know where the phone is, located and possibly its owner at any given time. Surely, FB will amass more control over certain data that were available in the internet.

Malik further explained that if a phone will fail to move from a specific location between 10:00 p.m. and 6:00 a.m. in a week or more, FB could instantaneously deduce the location of the home of its user.  The GigaOM founder also encouraged all people that they need the help of legal representatives since FB is bound to invade privacy. His specific statement was –

“We need to ask our legislative representatives to understand that Facebook wants to go from our desktops and browsers right into our home — the place where we need to be private”.

Facebook garnered all the aforementioned criticisms, after Mark Zuckerberg, the current chief executive of Facebook unveiled Facebook Home in a press conference in California. News reports say that FB had also launched a partnership with HTC First – a smartphone with a built-in Home program.

Zuckerberg previously narrated that these days; the designs of phones revolve around applications and not for people, which led to the creation of the Home application. This particular application has an edge over other apps through Chat Heads, a feature that will allow users to send as well as read text and Facebook messages without going back to the home page of the app.

original: SociablWeb

Google Opens Up Its Universal Analytics Beta To All Google Analytics Users

Nowadays, people use a number of platforms to surf the web, and this variation in platform use make it a challenge for businesses and website owners to keep track of their site’s performance and interact with consumers. In an effort to make things more manageable, Google recently opened up its Universal Analytics to all Google Analytics Users.

Simply put, the public beta of Universal Analytics aims to help website owners better track their website performance across multiple platforms. This is believed to be more accurate than the original Google Analytics since it covers different channels that consumers use to access the Internet when they search for information, products and services, utilize social media, and interact with other users.

What Makes Universal Analytics Distinct from Google Analytics

According to Google, Universal Analytics make use of a data collection method that is
different from the one Google Analytics used. As such, businesses need to set up a new code snippet called analytics.js on their websites to be able to take advantage of the new system and use it to better understand how their target market interact with their websites using different platforms. Google added that the new JavaScript code snippet is more flexible, giving its users the ability to better customize their data. Aside from incorporating the new code snippet, businesses also have to create a new web property on their Analytics account to use the full features of Universal Analytics.

Unlike Google Analytics that uses cookies, this new tracking system uses universal tracking IDs. Businesses can utilize this to follow their customers’ activities from the first time they visit the website to the point they make their first purchase and beyond. Also, as Universal Analytics makes use of a new Measurement Protocol, Analytics users can sync their customers’ data coming from various platforms, such as phones, laptops, tablets and other Internet-enabled devices.

How Universal Analytics Can Help Your Business

Whether you are a business owner, a website manager or an SEO expert, Universal Analytics is a viable tool that will help you get a true picture of how effective your efforts are when it comes to marketing, sales, support, product usage as well as costumer retention.

As trends are continuously shifting and with more and more consumers using a wide variety of platforms to access websites, Universal Analytics will not only enable you to keep up with those trends but will also let you analyze the activities of your target market and use the data you have collected to make effective decisions. That is, you can create specific marketing campaigns and use them on channels that deliver the best results. This, in turn, will help improve your site’s search rankings, generate more traffic, improve conversion rates and boost business profits.

Basically, Universal Analytics provides you a number of opportunities to improve the way you market your products and services online and for you to better engage with your target market. However, if you are currently using Google Analytics and you would like to switch to Universal Analytics to get ahead of the game, you will have to wait a little longer as Google noted that they are yet to release a migration guide to make the transition easier. If you cannot wait, though, Google recommends that you make a new property in your Google Analytics account following the analytics.js development guide they have provided.

original: SociablWeb