5 Useful Tools To Improve Your Instagram Marketing

Instagram is the most popular social pictures community with an estimated user base of more than 100 million members. With its huge audience, Instagram is becoming a major asset for companies to reach their target audience. If your business isn’t already on Instagram, it is the right time for you to jump ship and create an account.

Unlike other social media sites, the marketing success of Instagram solely depends on the quality of pictures you’re posting in the network. By posting good quality pictures which are eye catching, you can get a huge number of following which will ultimately help to get better results for your business. In this article, I am sharing the 5 useful tools you can use to increase your following, get them engaged and get better results with your

Instagram marketing campaign.

Instagram Marketing Tools

1) Statigram:

Statigram is a web based Instagram supporting tool, which will help you to measure and analyze the statistics of your account. Using this tool, you can get the numbers of your following, numbers of likes your pictures are getting daily, list the top hashtags which you have used mostly, etc.

Statigram can also be used for creating and moderating competitions on Instagram, promoting your accounts via blog, Twitter or Facebook page with the help of live feeds, and find out users or pictures using a specific keyword. When you can measure all your account statistics, it will be easy for you leverage your Instagram marketing campaign!

2) Curalate:

Curalate is an effective web tool which is providing Pinterest and Instagram account statistics. Using this tool, you can find your most popular hashtag on Instagram along with the most popular image. Curalate also helps you to monitor the user engagement about your brand along with tracking the most shared brand image. Using these statistics, you can easily find out your target audience.

3) Ink361:

Ink361 is a web viewer of the Instagram app which will let you to watch your images and feed on your desktop. One of the best features of this tool is its ability to let you create image albums using your Instagram images and share it with other people who aren’t on Instagram.

One of the main reason people use Ink361 is that it will let you to create accessories like phone cases, tablet cases, photo cards, fine articles, or canvas using your Instagram images. This exciting feature can help you to get better exposure for your brand and improve your social presence.

4) Followergram:

Followergram is another exciting web app specifically created for new Instagram users who are looking to build their following. Use this tool, you can find the most influential people on Instagram and follow them. Also Followergram will let you to find people who are posting images of your hand and the hashtags they are using with it.

Along with it, Followergram allows you to create vanity URL which can be used to showcase your Instagram pictures for users who aren’t on Instagram. Once of the best features of Followergram is that it will give a QR code for your profile which you can add to the company products or printed materials and make people visit your Followergram profile.

5) Piqora:

Piqora is an innovative tool which has been created specifically for businesses that are using Instagram for marketing. The tool lets you to compare your metrics likes number of global audience, trending pictures, and influential users with your competitors. By comparing your with competitors, you can easily find out the success of your Instagram marketing campaign.

By making use of these tools, you can easily get the better out of your Instagram marketing campaigns.

Original: Useful Tools To Improve Instagram Marketing

LinkedIn Introduces Company Page Analytics and Sponsored Updates

While the audience is diverse in terms of demographic makeup, LinkedIn primarily caters to a single target market: goals-oriented members who are using the site to meet professional needs. As long as the company continues to provide tools that enable this group of users to thrive, it will forever have a cozy position in the competitive social space. So far so good, and LinkedIn is back at it again with a feature that will surely pique the interest of its most dedicated users.

LinkedIn has rolled out Company Page Analytics. The new tool offers instant value by allowing you to easily track engagement levels across your page. Businesses, especially, should find the feature very useful as the data it provides addresses many of

the questions they may have about their performance on the network.

Company Page Insights

Serving up impressions, clicks, and interactions in a comprehensive graph view, the new Company Page Analytics lets social marketers, managers, and other professionals analyze page performance in a variety of ways. Core attributes include the ability to

-Discover status updates that drive the highest user engagement

-Monitor trends in engagement by criteria such as type and time frame

-View more detailed demographic information about page followers

-Track growth of followers and compare it against competitors

While these insights are not as extensive as what you get with Facebook Insights, which provides analytics for Facebook Pages, they are extensive enough to give you good idea where you stand in terms of leaving a good impression on your social fans. For that reason alone, you can expect this feature to become a big hit with serious professionals who use LinkedIn as an audience engagement platform.

Sponsored Updates Overview

Before launching the aforementioned tracking system, LinkedIn rolled out a new ad product called Sponsored Updates. With Sponsored Updates, marketers can engage their target audience with posts that come off as more relevant and meaningful than traditional paid content. These updates may consist of articles, blog posts, or videos and show up in the site feed on the company’s desktop, smartphone and tablet apps.  Each post is accompanied by a “Sponsored” label and welcomes engagement through interactions such as liking, commenting and sharing. Users can also follow the sponsoring company right from the update.

Not only is LinkedIn taking a cue from rivals Facebook and Twitter by essentially allowing brands to buy their way into the feed, it’s taking a similar approach to purchasing ads a well. Marketing managers can buy Sponsored Updates directly through the company’s self-service advertising platform. The self-serve tool keeps customization in mind by giving you a way to target your audience, choose and manage your budget accordingly, and pay based on a CPC or CPM model. This new ad feature offers worldwide appeal as the updates have the potential to reach audiences in 20 languages in the more than 200 markets LinkedIn operates in.

It would appear that the arrival of Company Page Analytics is right on time because it complements Sponsored Updates almost perfectly. Marketing managers with administrative access can login and use the feature to see how their ads are performing. The analytics tool provides insights into what is working as well as what isn’t, empowering users to make strategic decisions that improve future campaigns. LinkedIn is confident that this addition will be instrumental in selling the new ad units.

The Social Network That Could

LinkedIn doesn’t have the size or popularity of Facebook. Nor does it have the type of mainstream appeal that attracts celebrity ambassadors like Twitter. Having said that, it is fairing pretty well for a social network that is often described as “boring”. The company has a viable business model in a robust, diverse advertising platform and legions of loyal members who depend on it to support their professional needs. As it stands now, LinkedIn has an estimated 220 million users, which by the numbers, still makes it one of the largest social networking sites.

Company Pages Analytics is just one of several new features to come out of the LinkedIn factory over the past year. The system is basic in its current state, but the company says it will introduce more functionality to improve it in the near future. Whether or not the presence of analytics compels marketers to start investing in LinkedIn ads is up for debate, but I would like to think that any page owner who conducts serious business on the site will find value in the feature itself.

Original: LinkedIn Page Analytics and Sponsored Updates