Facebook Will Rotate Ads On Static Pages

Most people have grown accustomed to the ads on the right side within your Facebook newsfeed. You may have also noticed that instead of the same ad shown after a period of time the static ad will rotate while you are on that single page.

A short time ago, a Facebook spokesperson told ClickZ, "We recently made a change to some pages that show ads on Facebook that allows ads to be replaced with others after an extended period of time”. They stated, "This change was implemented a few weeks ago and we think this will help people see more relevant ads."

This move was most likely saved for a rainy day to provide higher CTR’s for advertisers. If the user isn’t clicking on the ads initially, then Facebook may replace those ads with an ad that is more relevant. It also gives Facebook a quicker read on the relevancy of ads because ads are shown more frequently. Traditionally, web ads and Facebook ads alike are loaded and remain constant until the user leaves the page or refreshes the page.

This change will not require advertisers to alter their campaigns or messages. It simply allows a switch if the user does not click on the ad within a time frame. If you think about it, sometimes people leave their newsfeed page open constantly without refreshing. Also many people use the Facebook Chat or Video Calling features, which would occupy their time within the same page. Not to mention, users might be browsing their Facebook Ticker to see what their friends are doing outside their newsfeed.

Facebook was pressured since its’ botched IPO, along with criticism about it’s ability to bring in the amount of ad revenue investors originally expected. Following a quiet stint, the company has become vocal about a plan to create more ad revenue. The firm recently announced plans to launch a real-time ad exchange. This would allow a huge pool of data for display ad targeting. Advertisers will be able to target users based on data from select DSPs. However, they can't combine native Facebook data with that outside data, which would be sure to ruffle feathers among privacy advocates. Facebook would act as any other publisher providing real-time bidding inventory to advertisers buying through exchanges. Advertisers will target people through the DSP partners, and if Facebook finds a cookie match, an ad will be shown to them.

"We do not share any user data with advertisers and people still have the same control over the ads they see on Facebook that they do today," said a Facebook spokesperson. Users will have the option of not being targeted through the third-party partner sites. Or through the Facebook “About Ads” page. "We are not building profiles based on the Facebook Exchange," continued the spokesperson.

This ad rotation change appears to compliment Facebook’s intentions of staying beneath the radar while improving and allowing optimization to ad sales and services.

Increase your Online Marketing exposure in 2012 with the above tips and contact us if you need assistance.

orginal:SociablWeb

4 Ways to Manage Your Reputation in Youtube Search Results

If you have a YouTube channel, you are probably obsessed with generating some good traffic and spreading your videos. The chance of making a viral video is a tantalizing fantasy, and one that more and more people are realizing now that social media has become a central part of our society.

Thankfully, it isn’t that hard to optimize your search results. It is all about increasing your reputation and searchability. Here are four ways to do that.

1. Optimize Your Videos

SEO is just as relevant on YouTube as it is through standard search engines. Yet, when people think of optimization they are usually putting it into the context of standard content like text, maybe images. Video doesn’t generally factor in to their thinking. Really, you should be using the same general concept for your videos. For example, relevant keywords are one of the most important parts. What would you use to search for your video? Target “long tail” and local phrases in tags. If your video is about Georgia business profiles, you should include this as a tag.

Keep in mind the target age and other demographic information for those you want to see it. Based on these factors you might want to change the language somewhat, such as from formal to slang, or include both. Be descriptive, but without trying to “sell” the video like you might other content. Just try to draw them in by promising entertainment. If you need some help, you can try one of the many tools made to help you come up with optimized keywords for videos. YouTube has one of their own.

2. Get Your Community to Help

When you are part of a community or like minded or related individuals, you automatically have an invaluable resource for spreading content. It is this element that has led to a great deal of viral videos or memes being created. That doesn’t mean you should go around begging your community or website readers to share you out. Instead, you should engage them, especially in an interactive way. You see examples of this all the time, with large companies that host competitions through their YouTube channel that asks for submissions. Which will immediately give them something to search for. But an example of how this is done for a website itself, check out MyBlogGuest’s Create a Video Screencast competition (the result is this playlist).

3. Make the Most of Playlists

Playlists are insanely helpful for drawing interest on YouTube. Especially since you can search for playlists themselves, widening the results for users who want to see more than a single video. If you have a series or competitions, this can be even more helpful. They are very simple to make. You just start to group your uploaded videos together into a customized playlist. They show in strips on your main channel under your favorites link. Users can then click on it and play all videos, or search through them. They can also search for the playlist itself, and if you attach keywords to your videos a playlist search will bring up any that have that term.

4. Promote Your Channel

Finally, we have some good old fashion promotion. Once you get the hook in, people are more likely to go searching for the video they saw, or more like it. This will be achieved through any basic marketing means, such as social media sharing, link building, affiliates and anything else you might wish to use.

Conclusion

It takes some time and effort, but you can optimize your YouTube channel’s search by building a reputation through standard SEO tactics. Don’t fail to take advantage, or you might miss some incredible chances at creating a viral sensation!


original: SocialbleBlog

2 Potential Disadvantages of Accepting Guest Posts at Your Blog

The internet is flooded with the advantages of accepting guest posts on your blog: It helps to keep your blog moving on with the incoming flux of dynamic new content, your blog gains popularity, and it helps you to develop good relationships with the fellow guest bloggers !

As a matter of fact, where there are advantages, the disadvantages do follow back to complement them :P ... Here, by the medium of this post, I am not trying to discourage you from accepting guest posts on your blog, rather I am trying to reveal the possibly ugly side of accepting guest posts at your blog (all from my own personal experiences...)

Here are the two potential disadvantages:

1. You might become heavily dependent on guest bloggers

No doubt, guest posts are great for helping you to keep your blog updated with fresh content, but guest blogging should definitely not hinder your ability to write for your own blog. Remember, it's YOUR blog and it was your own writing style only that attracted those worldwide visitors to your blog. Remember Darren Rowse at problogger.net ? Nearly 10 high quality guest posts are published at problogger.net every single week. In spite of this huge incoming flux of guest posts, Mr. ProBlogger still continues to publish his own content there. Why? Because he knows that it is his unique writing style only that drives millions of worldwide visitors to problogger every single month!

2. Consistent threat of plagiarism in the published posts

You receive a grand guest submission and you immediately decide to publish it on your blog (obviously after checking for uniqueness and any possible plagiarism). But your job definitely does not end here. By publishing every single guest post on your blog, you are adding an extra workload for yourself. And that workload is to regularly check that the published guest articles are not republished anywhere on the web by your dear guest bloggers.

This happened with me a while back when a guest blogger after getting his article published on my blog, reproduced the whole content on several other websites without even bothering to notify me. I immediately took his article off my website and when I dropped him an email about the same, he simply replied: "actually I do not care."

What is your experience with guest blogging at your website ? Do share it with us in your comments below.

source - SocialMediaToday

How To Add Image To Every Post On Your Blogger Blog

Would you like add image or signature to every blog post in blogger blog? This post will show you how to do it in just a few easy steps! :)

To add a signature or image, first, you need to have image or signature and upload it somewhere like Flicker, photobucket or in your FTP. Then follow the below steps..

1. Go to your blog inside the Blogger Dashboard and click on design.

2. Then click the Edit HTML button.

3. Check the Expand Widget Template box.

4. Find by Click CTRL-F and copy and paste the line below in the search box to search for it in your code.

post-footer-line post-footer-line-1

You will get:

<div class="post-footer-line post-footer-line-1"></div>

4. Under that line, paste the below code and change IMAGE URL to the url address of your signature image (it’s the Direct Link of your image).

<img alt='flower' src='http://www.imagesource.com/flower.jpg' style='border: 0;'/>

5. If you want to create hyperlink (clickable) for this image, then paste the below code and change both src & href url of yours.

<a href=’http://www.xyz.com/flowers’><img alt=’flower’ src=’http://www.imagesource.com/flower.jpg’ style=’border: 0;’/></a>

You are done!

Source:sociablweb

How To Get More Out Of LinkedIn

Having been launched in 2003, the professional social networking community of LinkedIn has assisted current and future workers with their chosen path in a modern social medium . The website has been known as Facebook for professionals, in that users have the capability to connect and stay in touch with others just like Facebook, but the focus is past experience and skills in a field of work or study. The website that focuses on this particular niche of networking is utilized by more than 100 million people (130 million as of January 2012) and the community continues to grow.

Perhaps you have recently graduated from college, or are looking for a new job. You know how arduous of a task it can be in general just to get a prospective employer’s attention to turn in your direction. Using career sites like Monster, Dice and Career Builder can provide some potential promise, but the problem that I personally had during my search was how condensed and unpromising the leads are.

You can put your resume up on the site, but your information appears to be uniform along with all of the thousands of others, and there really is no guarantee that your resume will get the time of day. This lack of promise only becomes further accentuated with the now infamous bit of information that employers spend an average of six seconds looking at your resume. That is not to say that the resume is completely obsolete, of course you need one, but this is the age of being connected online, and your presence needs to be visible. More employers are looking at your LinkedIn to see what you know, and perhaps just as important, WHO you know.

So while LinkedIn is an essential tool, it is necessary to be scrupulous in the manner that you exhibit yourself on the site. These are some points to consider for you to touch up your page, or as you are building one up today.

1. It’s Not A Resume

One pattern I notice on a lot of LinkedIn profiles is how some users (most of them my age and not too far out of college) treat their page like their resume. All this does is give you the same presence as you would have on any of those job sites, and you won’t stick out immediately. There’s nothing wrong with having this resume-influenced information, but don’t sound so mechanical about it. LinkedIn offers you the chance to reveal your philosophy and values that you have gained from your past experience. Employers like LinkedIn because they have a chance to learn about your character and personality before they meet with you for the interview. Show them not just what you know how to do, but why you love what you do.

2. Get a Picture

You have great content on your page, and it looks like you have a lot of established connections that enhance your credibility as a future employee. But what do you look like? This has nothing to do with aesthetic value as a person, but rather, the picture provides more personality on your LinkedIn. It’s a little disconcerting seeing a profile with just that gray and white silhouette default photo. You wouldn’t walk into an interview with a mask on, would you? Upload a recent high-quality photo that makes a good impression, just as you would face-to-face.

3. Don’t Make Anyone Guess

When explaining your experience, make it to the point, and put all the good stuff on there that the resume tends to prohibit. Being too wordy is no good, unless what you are saying is extremely valuable. Employers want to learn about you, but may not necessarily want your entire collegiate or past professional biography. There is that pragmatic approach that states “less is more.” This certainly applies to the profile as well. Yes, this sounds all too similar to the fixed rules of resume writing, but keep in mind what I said in the first point. You have more liberty in what you can say on your LinkedIn, but just watch how much you’re putting on there.

4. Get A Recommendation

A pivotal advantage of having LinkedIn is that a recommendation can be written for you by someone who can attest to your claims of achievements. This is an extremely powerful facet that you can have on your profile page. Perhaps it’s a professor whose class you flourished in, or a high up co-worker from your previous job, but find someone who has the credibility in the industry you’re trying to enter, and have them speak of all the great qualities about you. The more that there is to back up your word, the more attention you’re going to get.

5. It’s All in the Title

This is bit of a more sensitive point to make, but it is indeed very crucial when someone sees you in a list of LinkedIn candidates. Make sure that your title is relevant to the industry that you are trying to enter. Don’t make your title what your summer job is, or worse, saying that you’re unemployed. A waitress at the local restaurant or “waiting for that call” (something I have seen painfully more than once) as your title will serve you no positive outcome. If you’re a graduate looking for a job, then say that you’re a graduate in the major you chose from the college you went to. Or, if you had a good internship somewhere, then make that your past title. It is possible to make yourself sound good even if you currently are without a position. You know your skills, so make it clear.

original source>>

How To Gain More Blog Traction With Less Effort

The average blogger spends around 3 hours on getting his article read. Recent studies from blog polls show that the outcome is about 40-80 visitors a day.

So, how can you create more traffic for your blog, without wasting critical time you could use for creating good content?

In this article i will give you some tips and tweaks that help you get more traction with less effort.

1. Don't prostitute for views

http://theoatmeal.com/comics/facebook_likes

We could also call this the “Don't be angry at friends that don't like to read your articles” rule.

Everyone has this one friend who completely ignores your social media activity.

This doesn't mean he/she doesn't like you, it just means that a given topic might not be that interesting to him/her or just there's just no time to engage in it. So, don't make reading your articles a favor, find the people who appreciate your writing.

If you want to attract a certain group of readers, write something they care about and then share it with them.

2. Link building is dead

Back in the old days setting links on your website created huge traffic on your blog. This way of SEO is dead. Since the new Google penguin update (release April 24th) it seems like Google doesn't care that much about link velocity any more. They are now confident enough to prefer good written content on certain topics to articles with a lot of interlinkage. This is something many SEO people in my surrounding noticed when their SEO businesses started struggling last month.

There is no need for link spreading anymore, being particular about what and where to spread matters again. So stop the link spamming.

3. Get your articles on Newsgrape

If promoting your content consumes so much time, why not let somebody else do the job for you?

The Newsgrape platform has a wordpress plugin to automatically sync your content with a large community without having duplicate content issues.

What happens with your article:

1. Newsgrape connects your articles with similar ones. Meaning: If somebody reads a topic connected to yours, they will see your article pop up at “related articles”. Cool about that: They are more likely to be genuinely interested and appreciative of what you have to say.

2.

Newsgrape informs readers with certain interests that articles have been written about those given topics. This means, if you write something of popular interest, you have the chance of attracting over 5000 currently active readers on the site.

4. Automate your social media appereance

Its good to have a constant information flow about your website going on out there. But don't waste every single day on setting up new facebook and twitter updates - use tools to automate your appearance. Of course there are thousands of plugins for wordpress, but i will give you two powerful tools you can use with any blog:

Twitterfeed  - is the most automated system to do so. It creates twitter, LinkedIn and facebook updates by crawling your feeds. You can customize your updates a lot, for example how often and how many articles it should publish and define prefix/suffix etc.

Buffer - You have a productive week ahead of you? Fill your Buffer with twenty to forty updates, define the frequency and you are set to go.

Of course you can connect your social media accounts with Newsgrape as well.

To wrap it up

Don't prostitute, no SEO bulls%*&, connect with distributors and last but not least automate your social media appearance.

original post>>

Best Wordpress Advertising Management Plugins

WordPress blogging platform is in demand because of easy to monetized through advertising. Whether you use pay-per-click advertising, affiliate marketing, or your own system, there are many ways you can generate revenue from a WordPress blog. There are many ways to generate revenue from Wordpress blog like Google adsense or affiliate marketing.

Wordpress also allows for the use of plugins that can make easily implementation and management of your advertising placement without editing your code manually.  Here is the list best WordPress ad managing plugins that can successfully generate revenue from your website.

Ad Manager

Light, and at the same time advanced advertisement manager. Provides you the ability to select context conditions for displaying ads, like page location / location index / page or user class.

Simple Ads Manager

Simple Ads Manager is easy to use plugin providing a flexible logic of displaying advertisements.

Features

• Flexible logic of advertisements rotation based on defined weight of each advertisement in group (Ads Place)
• Custom default ad for each Ads Place
• Codes of Google Double-click for Publishers (DFP) supports
• More flexibility of displaying ads by using Ads Zone selector
• Allowed types of ad's codes are HTML, javascript, PHP
• Outputting ads as widget
• Outputting ads as shortcodes in any place of single post/page content
• Outputting ads in any place of theme template using functions
• Customizable outputting ads as block of ads
• Automatic outputting ads in single post/page if allowed
• Customizable limitation of displaying advertisements by types of page
• Customizable limitation of displaying advertisements on single post/page by post/page ID (IDs)
• Customizable limitation of displaying advertisements on single post page or category archive page by category (categories)
• Customizable limitation of displaying advertisements on single post page or author archive page by author (authors)
• Customizable limitation of displaying advertisements on single post page or tag archive page by tag (tags)
• Customizable limitation of displaying advertisements on custom type single post page or custom type archive page by Custom Type (Types)
• Customizable blocking of displaying advertisements on single post/page by post/page ID (IDs)
• Customizable blocking of displaying advertisements on single post page or category archive page by category (categories)
• Customizable blocking of displaying advertisements on single post page or author archive page by author (authors)
• Customizable blocking of displaying advertisements on single post page or tag archive page by tag (tags)
• Customizable blocking of displaying advertisements on custom type single post page or custom type archive page by Custom Type (Types)
• Schedule of displaying each advertisment if allowed
• Customizable limitation of displaying advertisements by hits
• Customizable limitation of displaying advertisements by clicks
• Statistics of hits
• Statistics of clicks (your own advertisment image mode)
• Customizable accuracy of bots and crawlers detection
• Counting revenue from ads placement, display ads and clicks on advertisements

Ads Manager WP/BB

Use this plugin to quickly and easily insert Any Ad code Unit to your posts and BuddyPress sections including Forum topics.

Ad Code Manager

Ad Code Manager gives non-developers an interface in the WordPress admin for configuring your complex set of ad codes.

Some code-level configuration is necessary to setup Ad Code Manager. Ad tags must be added (via do_action) to your theme's template files where you'd like ads to appear. Alternatively, you can incorporate ad tags into your website with our widget and our shortcode.

Also, a common set of parameters must be defined for your ad provider. This includes the tag IDs used by your template, the default URL for your ad provider, and the default HTML surrounding that URL.

Once this configuration is in place, the Ad Code Manager admin interface will allow you to add new ad codes, modify the parameters for your script URL, and define conditionals to determine when the ad code appears. Conditionals are core WordPress functions like is_page(), is_category(), or your own custom functions that evaluate certain expression and then return true or false.

Ad Code Manager currently works with Doubleclick for Publishers by default. However, all logic is abstracted which means that you can configure ACM for any ad provider relatively easy. Check providers/doubleclick-for-publishers.php for an idea of how to extend ACM to suit your needs.

AdSense Manager

AdSense Manager was replaced by Advertising Manager, however that is no longer developed. In response to a number of queries I have updated my most recent version of the plugin to work with the latest WordPress and released it here. Unfortunately, if you upgraded to Advertising Manager you may need to reimport your ads.

AdSense Manager supports most Ad networks including AdBrite, AdRoll, Project Wonderful and plain old HTML code.

Ad Injection

Ad Injection from reviewmylife injects any kind of advert or other content (e.g. Google AdSense, Amazon Associates, ClickBank, TradeDoubler, etc) into the existing content of your WordPress posts and pages. You can control the number of adverts based on the post length, and it can restrict who sees adverts by post age, visitor referrer and IP address. Adverts can be configured in the post (random, top, and bottom positions) or in any widget/sidebar area. There's support for A:B split testing / ad rotation. And the dynamic restrictions (by IP and referrer) work with WP Super Cache, W3 Total Cache and WP Cache.

Adsense Custom Placement

Well, this plugin was made specially to help people using wordpress insert adsense or any other advertisement in the wordpress blogs in whatever position[1] in whatever post[2] they wished.

[1] above and below content, above and below post titles [2] positions as in below post 2, above post 4, below post 5 whatever position does the blogger wish.

AdRotate

Get the most intuitive ad manager and start making money with your website. Add and manage the ads from the dashboard and show a random banner, or multiple, on your site. The plugin supports unlimited groups for banners allowing to tie certain banners to different areas of the website. Easy management from the dashboard allows you to quickly oversee, add and edit banner code or renew/delete and add new ads. Previewing of banners when editing them. And even some statistical values. Receive a periodic email when banners are (about to) expire(d) informing you to take action.

Advertwhirl Advertising Manager and Ad Rotator

Advertwhirl(pronounced Adver-Twirl) is the ultimate WordPress plugin to manage advertising campaigns for your site. Advertwhirl not only allows you to manage exactly how and when ads are displayed on your site but allows you to serve your ads to external sites and smartphone apps. Manage ads for your guest posts and get a return on your hard work. Incentivize your guest bloggers to create great content by giving them a share of their posts ad slots. Advertwhirl is being actively developed and supported by Mobile Sentience. Already the most comprehensive advertising manager for WordPress with true integration with Adsense, Groupon and others Advertwhirl is updated frequently with many exciting and new features to come.

WP125

If you've given up the low-paying and slightly obtrusive ad networks used by many new bloggers, in favor of selling ads directly, you may have been frustrated with the excessive time involved managing your ads. Not only do you have to find advertisers to sponsor your blog, you have to manually edit your template to put the ad in, and then head over to your favorite calendar app to set an alert to remind you when to take the ad down.

Time consuming practices like those are a thing of the past. The WP125 plugin can help you manage your ads more efficiently, leaving you with more time to write new posts. The plugin adds a new "Ads" menu to the WordPress admin, featuring submenus for tweaking display settings and adding and removing ads.

original article